Keywords are no longer marked Inactive for Search
Most SEM professionals have been jumping with joy with this new addition from google about keywords no more going inactive for Search. When I was actually trying do some stuff on a few accounts I realized something which is more of a huge drawback rather than an advantage for most professionals.
Initially what would you do when keywords go inactive for search? Download recent changes on your editor filter keywords by status, increase bids and upload them. Otherwise I would pull a keyword report filter all inactive keywords increase their min CPC and upload them. But now give me a solution??? Activating keywords which are not eligible to appear on the first page is practically impossible in huge accounts. One would have to eternally activate keywords which is not possible.
One more thing fishy that I noticed, ads for keywords with average positions of 3 and below are not eligible to throw up on page 1 of google. The best part is a few of those keywords did not even have enough competitors. Well seems like Google is trying to get more and more complicated in days to come.